WallpaperSTORE* teamed up with the Venetian design studio Zanellato/Bortotto for the official launch of its concept pop-up gallery in Venice.
The project was a homage to Venice and its recurring problem of acqua alta (high water), when the level of the water in the canals and the lagoon rises until invading the narrow streets and squares across the city.
The gallery presented several products on preview, and of other limited pieces by some of the best design companies of e-commerce.
Local Italian company De Castelli, experts in metalwork, provided the setup featuring overlapping oxidations applied on brass, copper and iron to create a watercolour effect recalling the iridescent reflections of the lagoon.
The set-up of the exhibition consisted of the coating of a wall which shows all the possible applications of this finishing work, and on placing the piece Marea, a work of furniture belonging to the collection previously launched in April at Salone del Mobile in Milan.
Venetian architecture students managed the shop, ready and willing to explain any of the design pieces on display and to share their tips and recommendations about the city.
None of the objects on display were available for purchase from the pop-up gallery, but everything was available on the online STORE at store.wallpaper.com. The space in Via Garibaldi hosted exclusive previews and limited edition pieces from some of Wallpaper’s top design partners such as Minimalux, Salvatori, Venini, La Chance, L’Objet, Michael Anastassiades, NasonMoretti and more.